{"id":2104,"date":"2019-07-16T07:43:17","date_gmt":"2019-07-16T11:43:17","guid":{"rendered":"https:\/\/zacsburgers.com\/?p=2104"},"modified":"2022-03-09T20:04:36","modified_gmt":"2022-03-10T01:04:36","slug":"promotions-to-consider-when-opening-a-food-truck","status":"publish","type":"post","link":"https:\/\/zacsburgers.com\/promotions-to-consider-when-opening-a-food-truck\/","title":{"rendered":"5 Promotions to Consider When Opening a Food Truck"},"content":{"rendered":"
Opening a food truck<\/a> is the dream of many chefs and small businessmen and women, but it is an undertaking that requires tons of forethought and investment. You might have the best food, stellar recipes, and the know how about running a food truck, but how will you get customers?<\/p>\n The simplest way to attract more clients is by running promotions that draw business. The simplest ones tend to be the most effective since people don\u2019t often think about where exactly they will eat in the moment. However, more complex ones can draw interest, and companies and franchises like Zac\u2019s Burgers have seen success with a combination of the two for years.<\/p>\n To further improve the base for your food truck franchise<\/strong> or food truck investment<\/strong>, consider the following promotions.<\/p>\n This is perhaps the simplest and most well-known promotion<\/a> in the book, but it is one many people use when opening a food truck because it works. People are encouraged to take advantage of this type of deal because it makes them feel like they are earning a small success \u2013 after all, they are getting free food.<\/p>\n With this promotion, you will only earn 50% on your products, but will usually bring in enough business to cover the cost. This is because more people will visit, and they typically bring friends and relatives who will also eat at the truck and take advantage of the delicious food. If you are just getting started with your business, then this is a great place to begin your promotions.<\/p>\n This is a great promotion because it encourages active engagement from individuals<\/strong>, and also gets them involved with your social media presence<\/strong>. Individuals interested in the discount will follow you on your social media platform of choice \u2013 it doesn\u2019t have to be Facebook \u2013 and can show their profile as proof. Then they get the discount.<\/p>\n The beauty of this promotion is that most people won\u2019t unfollow your food truck\u2019s profile<\/strong> after getting the discount. This means you can post about the truck, your activity, your location, and any future promotions. The information reaches a broader audience, and you will get more customers.<\/p>\n A promotion where you offer discounts<\/strong> for people who visit your food truck at local events is a win for multiple reasons. One, you\u2019re engaging individuals who are already interested in the local community, and they are likely to come again and patronize the business. Two, you are forming professional connections with other entrepreneurs in the region, and having a solid business network is a great asset for anyone opening a food truck. Third, you\u2019re once again drawing in clientele by offering the discount in the first place, meaning more people try your food.<\/p>\n Overall, this promotion is a win, win, win. Just remember to arrive early to local events and make sure all of your permits are in order before setting up shop.<\/p>\n Seasonal deals<\/strong> is a promotion where you can get creative and take advantage of the unique foods you sell, people\u2019s desire to get discounts, and the individual desire to be creative. With a seasonal promotion, you can offer discounts for just about anything festive. Some of the most popular are Christmas discounts where anyone who shows up with a festive hat gets $1 or $2 off a drink or popular food item.<\/p>\n The beauty of seasonal deals is that they aren\u2019t limited just to popular holidays and can be changed every season or every month. Some examples of popular options are giving discounts to individuals who show up in Halloween costumes<\/a>, 4th<\/sup> of July colors, floral outfits in spring, or festive autumn garb with leaves and scarves.<\/p>\n If you combine seasonal deals with promotions involving social media platforms, then you draw in new customers and maybe even encourage local social media influencers to attend. This is great because it increases your business connections and exposure at the same time.<\/p>\n1. Buy One, Get One<\/h2>\n
2. Discounts for Facebook Fans<\/h2>\n
3. Discounts at Local Events<\/h2>\n
4. Seasonal Deals<\/h2>\n
5. Team Up with a Local Celeb<\/h2>\n