Halloween is such a fun time not just for kids, but adults as well. From Haunted Houses to Pumpkin picking, people love to enjoy the fall weather and to do fun things with family and friends. As a food truck owner, this is the perfect time to draw in more customers by celebrating the Halloween season at your truck. From ghosts and goblins adorning your truck to spooky treats there are so many ways to celebrate this ancient tradition together with your customers and employees.
Here are 6 ways to spookify your truck:
Decorate Your Truck
The appearance of your food truck really does matter. Amp up the Halloween spirit by decorating your food truck for Halloween. You can go traditional with spiders, bats and ghosts or you can pick a Halloween theme like slasher movies or something more kid-friendly like A Nightmare Before Christmas.
Go full out and have fun with it, but be careful of fire hazards. You always should make sure that safety remains a priority. Too much clutter in a kitchen setting can be dangerous. Try to set up your decorations on the outside of the truck as much as possible. Even simple orange and black twinkling lights on the outside of the truck can really create a more festive atmosphere.
Play Halloween Music
Music calls to our soul and really helps get us into the mood whether it is to fire us up, inspire us, or give us the chills. A Halloween music compilation coming out of speakers that you set up in your truck can really add to the ambience.
Go Full Out with Costumes
Costumes can get a little tricky. Employees working in a small kitchen area inside of a food truck can’t really have long capes and masks and things that could interfere in doing their job safely. So while big, elaborate costumes could be a little dangerous in this type of setting, there are certain things you can wear to still set the mood. Be a vampire without the cape or wear a festive Halloween shirt or suspenders. If you have the space where you have set up your food truck, then select an employee to don a costume to wear out on the street where he or she can interact with your customers as they wait in line.
Create Halloween Specialty Items for Menu
This time of year pumpkin-flavored everything is the crazed so make sure you add it to your menu. Also get creative and add fun spooky items like Spaghetti with olive eye balls adorning it or a graveyard dirt and worms dessert.
Join Halloween-Themed Food Truck Events
Now that food trucks are so popular, there are so many different events that you can get involved in and Halloween time is chock full of them. Most cities and towns have at least a handful of Halloween food truck-friendly to choose from where you can not only win over new customers with your delicious food and friendly customer service, but you can load on the Halloween fun and get known for being a fun, community-minded business.
Make a point to set up your truck either at a special event or one of your normal haunts on Halloween. A lot of people will be looking for good food on the run on these busy night. Amp up the fun more by giving our candy to kids that stop by and hold a Halloween costume contest for customers and employees.
Get Spooky on Social Media
If you have been looking for a way to gain more followers on social media to help establish your brand, than Halloween is the perfect time to do it. You can have a lot of fun with scary photos or humorous tweets to build up anticipation and get people out to your truck.
Keep in mind that Halloween is not the only time you can make your food truck stand out from the crowd. Here are some other general tips:
- Offer a Novel Take on a Favorite Food. Whether it is putting your sandwiches into ice cream cones to make them more portable or inventing a new flavor of ice cream, offer your customers something that can’t get anywhere else.
- Make Your Truck Visually Striking. When your food truck is lined up on the street next to other trucks, if people are not aware of your brand and the delicious fare you offer, what is going to make them stop and check you out? A striking truck wrap with fun graphics and vibrant colors can really make you stand out. Think about you can make the entrance to the order window more striking. A cool chalk board with the day’s menu? Some benches or tables and chairs with an umbrella with your brand stamped on it for people to eat at?
- Take on Catering Work. A lot of food truck owners also cater events to help supplement their income, but is also a good way to get your name out there more. This is a great way to introduce more people to your quality food and service and it can help you survive any lean times you might have on the truck.
- Stay Up-to-Date on Latest Trends. Keeping your finger on the pulse on the food truck industry and adopting new trends can help you stay ahead of the competition. Don’t be afraid to re-event yourself a little if there is a particular hot trend that you think your customers will love.
- Treat Your Customers Like Family. The customer is the lifeblood of any business so it is important to constantly cultivate your customer base. If you make them feel like family, they will want to keep coming back and get their friends to come too. Offer special discounts and special events for your loyal customers as a thank you. You will be amazed at how much they appreciate it.
Basically it all comes down to giving your customers exactly what they are looking for otherwise they will go somewhere else. Looking for more information about food trucks, contact Zac’s Burgers today.
Zac's Burgers is presently not selling franchises and does not have a certified franchise disclosure document. Zac's is offering licensing opportunities, however, potential licensees must meet all federal and state requirements.